Scaling a CPG ecommerce brand from zero to $750K.
Built and scaled an ecommerce channel for a consumer packaged goods brand from zero to $750,000 in sales over 18 months.
$750K in sales • 18 months • From zero
Marketing leader / Brand builder / Growth strategist
Good marketing.
Real impact.
I’m Jon Barnes. I help ambitious companies find their story, build their brand, and turn marketing into measurable business growth.
Explore my work ↗Brand strategyDemand generationPR & mediaEcommerceGo-to-market
Selected work
Proof over
promises.
Different industries. Different challenges. One common thread: finding the opportunity and making it happen.
Taking a sustainability story national.
Built and led an in-house media campaign that brought a Canadian sustainability business into the national conversation.
Coverage across 33+ outlets via Canadian Press syndication
From launch to sales momentum.
Developed an Amazon brand presence with product content, creative assets, keyword optimization and ongoing performance testing.
$30K in sales in the first four months
Making the brand impossible to ignore.
Combined thought leadership, brand storytelling and targeted outreach to expand visibility and open new business conversations.
536% LinkedIn follower growth in 30 days
Building markets beyond borders.
Experience shaping go-to-market efforts across Europe and Latin America, translating complex offerings into clear commercial stories.
Strategy • Positioning • Market entry
Visit The Environmental Factor ↗A little about me
Strategy thinker.
Hands-on doer.
I've worked across technology, biotech, sustainability, manufacturing and consumer products — leading marketing, building brands and connecting the dots between commercial strategy and execution.
I believe the best marketing starts with understanding the customer. Not the algorithm. Not the latest trend. The human on the other side of the decision.
Whether I'm building a function from scratch or helping an established company find its next stage of growth, I bring an entrepreneurial mindset and a bias toward action.
Brand & positioning
Clear narratives, differentiated positioning and cohesive brand experiences.
Growth & demand
Campaigns, lead generation, GTM planning and measurable pipeline development.
Digital & ecommerce
Amazon, content, paid acquisition, conversion and performance optimization.
Career experience
Built to lead.
Driven to grow.
Marketing leadership, international go-to-market, business development and team building across diverse industries.
Strategic Capital Consultancy
May 2023 – Jul 2024
Senior Marketing Consultant & Head of Marketing, Asia Pacific
- Planned go-to-market strategy for an award-winning top-10 Barclays hedge fund in Singapore and Hong Kong.
- Led a product launch and built a sales team, producing more than $3M in revenue within three months.
- Managed five direct reports across marketing communications, outreach and lead generation.
Aukfa Inc. / Pay.Cool
May 2022 – May 2023
Global Business Development
- Closed a $2M private-label deal and secured additional private-label accounts.
- Managed a 10-person sales team and developed inbound lead generation.
Canada Wipes Inc.
Aug 2020 – May 2022
Sales & Marketing Manager
- Increased sales 15% in 2020 and 23% in 2021 while supporting expansion into Benelux and the UK.
- Led branding, product and digital strategies; won accounts including Carrier, Wurth Canada and Fastenal.
- Managed budgets, internal billing and monthly P&L.
The Environmental Factor Inc.
Jan 2017 – Aug 2020
VP, Global Business Development
- Identified $5M in revenue opportunities through distribution partnerships.
- Led a team of 15 and developed sales programs supporting profitable growth.
The Environmental Factor
Jan 2009 – Dec 2018
Head of Marketing & Regulatory
- Directed a five-person marketing team and 10-person product teams for regulated organic lawn and garden products.
- Led print, video and social campaigns; built a Home Depot partnership and secured accounts with Graybar, Guillevin and Hawthorne.
Education: Bachelor of Arts, Commerce and Business Administration — York University
Tools: Adobe Creative Suite, Salesforce, HubSpot, Amazon Seller Central, Microsoft Office